March 29, 2011


The Game - Unofficial Sequel

PART 1: March 29, 2011

Seems everyone is talking about the new book Myths and Masters of the Game, by investigative journalist Adam Brown. It’s billed as both an exposé of “the community” and as an unofficial sequel to The Game.

People keep asking me for my comment, but until now I haven’t been able to give one. (The book doesn’t come out until next Wednesday, April 6. It’s hard to comment on something I haven’t read.)

HOWEVER… it looks like sometime in the last couple weeks, Adam Brown has released “preview chapters” of the book on his website. I got mine last night.

The shit is going to hit the fan here.

I can’t say I’m too surprised. Love Systems is the biggest, best-known, and most successful dating coaching school for men. We’ve got the track record and the credibility from having been successful for years. So I knew we’d be in the book, and the preview chapters confirm that. (So I do have to say – I was disappointed not to have been interviewed for the book or asked to comment. Normally, a journalist gives you a chance to respond.)

That aside, I’m looking forward to the book. I know this is a minority opinion – it seems like the rest of “the community” is scurrying for cover or mumbling about lawsuits. But Adam Brown’s got twenty years of a professional reputation for integrity and has appeared in New York Times, the Washington Post, Newsweek, the Associated Press, and Bloomberg News. I may eat these words, but – how bad can it be?

We’ve helped tens of thousands of very satisfied men find the life and the love they want since 2004. That’s a documented fact. You can say it’s unfair to women or that it’s wrong for a guy to want to have higher standards in the women he chooses, or these men don’t “deserve” to be with these women. But to me, that’s interpretation, and I’m happy to debate interpretation as long as we agree on the facts.

And it’s not like there is any point in pretending the book isn’t coming out. Everyone is talking about it and the odds are you’ve probably already read the preview chapters. So if the book is positive, great. If not, we’ll respond then. But just like with the infamous Boston Globe article or the ABC Nightline smear, you know that I’d rather link to it, say my piece, and let you decide for yourself rather than pretend nothing happened.

So…tell me what you think:

PART 2: April 5, 2011

I hope you had a great weekend!

I got some news to share about the new book everyone is talking about, Myths and Masters of the Game. Billed as an “unofficial sequel to The Game – only better”, it’s been causing a LOT of controversy.

Well, I got two pieces of news:

  1. I’ve got a copy of the full book and have skimmed through it (even though it’s not being released until Wednesday, April 6. I’ll give you some of my impressions below.
  2. It looks like they are delivering “Preview Chapters” of the book right now at I urge you to click there right now and get yours, so you can make up your own mind:

Alright, so what did I think of the book so far?

There’s a LOT in there about Love Systems. A lot more than I expected. Some good, some bad, some fair, some not. (Of course, I’m biased.) Still, it’s clearly written by a professional, experienced journalist; there doesn’t seem to be a hidden agenda.

I learned a LOT about people I’ve known in the dating field for years. Some good, some bad, and, honestly, a few things I wish I didn’t know. You’ll see what I mean in the book. :)

What surprised me is how much dating advice and techniques were in Myths and Masters of the Game. There is a lot of good stuff in there that the writer learned from three years of research and sitting in on seminars and training.

Honestly, despite wanting not to like the book, I did. Every time I got annoyed by something, the stories pulled me back in... The PUA instructor who announced his intention to have a “spit roast” with every single client. The 13-minute pickup (from hello to sex) at 8am in a crowded hotel. The celebrity pickups…and the celebrity pickup failures. The guy who used the wrong (deeply, tragically wrong) approach on a female German boxing champ. What people say about the “furry hats” (the old, passé generation of pick up artists). And so much more.

Once the book is published officially (in like a few hours now I think) I will give a fuller response to points that merit one. But I don’t hate the book. Some people DEFINITELY will. But I don’t.

Preview Chapters Now:
Release Date and Time: Wednesday, April 6 at 9am Eastern Time (GMT -5)

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Nick Savoy
Nick Savoy


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