February 13, 2011


Valentine's Day: What women DON'T want you to know

Valentine’s Day is the biggest hit-or-miss day of the year. It’s a great day to meet new women. It’s also a landmine waiting to go off with any women you’re already dating.

Let’s break it down, starting with picking up on Valentine’s Day. (We’ll get to managing women you’re already dating, right after)


Most of the time, clubs will be full of groups of desperate men and very few attractive women. You know how “thin-slicing” works from Braddock and Mr M’s amazing work on the Social Circle Mastery Home Study Course, so it won’t shock you that women will automatically think of you as just like the loser guys who have been bothering her all night.

If you’re going to do it anyway, prepared for lots of ‘tests’ (what we used to call “shit tests”). There’s no way a hot woman is going to let herself get picked up on Valentine’s Day without testing you first. Make sure you have great responses to questions like this:

  • “Why don’t you have a girlfriend?”
  • “Why aren’t you on a date tonight?”
  • “Why are you talking to us?”

It’s tempting to answer “why don’t you have a girlfriend” with “why don’t you have a boyfriend?” or “Why aren’t you thin?”

But it will also lose you the girl. Actually, any “answer” will “fail” the test. The reason for this is too long to explain fully here, but it has a lot to do with frame control. She’s trying to put you in a position where you have to explain or justify yourself. If you do, you lose.

Instead, show her you understand her game, that she isn’t the first hot girl to test you, and you can think on your feet. Exaggeration and humor helps a lot here – but what you must absolutely do is take the frame back from her.

But don’t take it from me – listen to the world’s #1 Day Game expert Jeremy Soul break down how to handle any tests. You’ll start enjoying her shock and attraction when you do it right, that you’ll start WANTING her to test you.

Click here to listen to Soul's interview.

VALENTINE’S RULE #2 – Find the parties

Attractive single women don’t tend to sit home eating ice cream on Valentine’s. They get together with their single girlfriends. At a private Valentine’s Day party, you’re no longer “another loser guy at Club X” - you’re “Stephanie’s cool friend”

Don’t have any hot, single, female friends? That’s no good. Hot single women tend to hang out with other hot single women. If your friend Joe from the bowling alley hasn’t introduced you to any hot women in five years, he’s probably not going to start tomorrow.

This was one of the themes of Social Circle Mastery – be strategic about your social life. Do Braddock’s “social audit” on the first DVD. It’ll tell you exactly what you’re missing from your social life and what to do to be introduced to more beautiful women.

VALENTINE’S RULE #3 – Work the old phone numbers

Valentine’s is one of those great “pinging” holidays, like New Year’s or Thanksgiving (in North America). You have an excuse to send happy mass text messages. Send to every woman in your phone, including - ESPECIALLY – women you’ve lost touch with.

This text should be simple and “bait” her into responding. For example:

“Happy Valentine’s Day –[Your Name]”

Make sure you put your name in the text message. If you don’t (especially if you’re hitting old phone numbers too), you risk the momentum-killing response, “who is this?” (Credit dating expert Braddock in his new book Ultimate Guide to Phone and Text Game for this nugget – just one of the hundreds of insights, tools, and tips in this now-classic book. If you don’t have this book yet, you owe it to yourself to get it now…there is no better way to turn phone numbers into dates than using Braddock’s formula.

Some women will respond back. And that’s where the dance starts. Continue, and escalate the conversation. No matter how attracted she was when you first met, you’ll need to rebuild some attraction through text.

We’ve got too much to cover to go through all that here, and besides, it’s all in Braddock’s book (look up the part on ‘Dynamite Theory’). Once you get her past the Hook Point, then casually ask her what she’s doing “tonight”. Not “for Valentine’s” – just say “tonight” like it’s any other Sunday.


There are a million different responses you might get, but there’s only one thing that’s important. Either she has firm plans or she doesn’t.

If she doesn’t have firm planes, then invite her out. But not on a date. That’s too weird, especially if you haven’t been in close contact with her. Tell her you and your friends are going out for a few drinks and invite her to “join up later”.

Ideally frame it in a way that implies that it’s a mixed group or she might worry it’s a bunch of lonely guys on the prowl.

People love how the Routines Manual Vol 2 gives the exact wording of the right things to say for any situation, so I’m going to use that approach here.

You: “[Random Content]. So what are you up to tonight?”

Her: “I’m not sure, right now I’m just hanging out.”

You: “Cool, I’m going to a friend’s place for a bit then we’re heading out, she lives in [neighborhood] so we’ll probably go out there. Come join up later!

Did you notice how the last message is designed to get the word “her” into the text in a way that doesn’t forced? She might bring a friend. If so, bring one of your own. If she wonders where “everyone else” is, say something plausible and then transition to a better topic. For example:

“It’s like Valentine’s Day Survivor. Jessica’s still there drunk dialing her ex-boyfriend, she’ll be back in a few, Dave and Kayla went to do some couples stuff and Jay – well let’s just say that Jay shouldn’t drink on an empty stomach. Hey, that reminds me... [and talk about something else].

Do NOT act like it’s Valentine’s Day or make it all romantic. Go to a bar or club, have some drinks, have fun. She’s likely planning to sleep with you anyway.

What if she does have plans? No big deal. You’re not seeing her tonight. But you can use this opportunity to reconnect and see her later. IF – and only IF – you keep your line of retreat open.

Once she shows you that she’s not coming out, tell her what you’re doing. It should be something you couldn’t have conceivably invited her to, so that your “what are you up to tonight?” is social chatter instead of a rejected Valentine’s date. For example:

You: “[Random Content]. So what are you up to tonight?”

Her: “Going out with friends, you?”

You: “Getting used to being an uncle. I’m in Chicago this weekend, my sister just had a baby!”


“Heading to a party later. But it’s a white party and I have nothing all-white. Might make friends with bleach.”

You get the idea.

VALENTINE’S RULE #4 – If you’re seeing someone

The real problems happen if you’re at a “medium” level of commitment with one or more women. (“High” commitment is essentially a committed relationship, and “Low” commitment is friends with benefits or an undefined situation. Medium is anything in-between. My Relationship Management video course explains how to get the kind of relationship you want without lying or awkwardness)

It’s a trap. Invite her to do something on Valentine’s, and you’re setting up the boyfriend frame. That might not be where you want to go. Even if it is, you know from the Relationship Management or from the Secrets of Female Psychology that women get uncomfortable when the man advanced the emotional commitment of a relationship.

That’s why you should never say “I love you” first. She might find herself oddly less attracted to you if you invite her out for Valentine’s. You’re no longer a challenge. She knows she won.

But if you DON’T take her out on Valentine’s, she’ll wonder if she’s being played, if you have a girlfriend on the side, if you’re insincere, etc. She’ll have bad feelings associated with you. How do a lot of women deal with bad feelings associated with one guy? By meeting another guy who will make her feel better, of course. Another way to lose her…

And if you’re seeing multiple women, even if they all know about it, you’re in a similarly impossible situation.

My preferred solution? Leave town. I’m serious. Go away this weekend and come back late Monday. You keep the important ambiguity for another year…until Valentine’s comes around again in 365 days…


There’s a lot of content in this one, so it’s kind of dense and there are a lot of links. Valentine’s is hard, since everyone is in a different situation, so I don’t have much space to talk about each kind of scenario. I strongly recommend the Female Psychology interview – listen to the first 10 minutes free.

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Nick Savoy
Nick Savoy


3 Responses


January 27, 2017

You only need 1 rule – don’t celebrate this fake holiday. If you have a girlfriend, break up with her well before the 14th. This game is rigged. The only way to win is not to play.


January 08, 2016

Hey Kam,
You may find the articles in our Relationships section helpful: http://www.lovesystems.com/blogs/dating-advice/tagged/relationships, along with Interview Series Vol. 42: Takeaways and Boundaries – http://www.lovesystems.com/products/interview-series-vol-42-takeaways-and-boundaries
Love Systems

Kam Ali
Kam Ali

December 22, 2015

Nick how about is feeling very insecured because i school in another state and she thinks i roll up with better polished girls than she is.She calls up to ten times a day,although we are not in a relationship we are kinda friends with benefit.

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